Meet The Team Behind KLS Automotive
When you're choosing an independent used car dealer, you're not just buying a vehicle. You're choosing the people you'll be dealing with throughout the process. At KLS Automotive, our team is committed to making every customer feel welcome, informed and confident from the moment they get in touch.
Based in Trowbridge, we're a close-knit team with a shared passion for cars, exceptional customer service and doing things the right way. Whether you're buying your next vehicle, looking to sell your current car or searching for something specific, we're here to provide honest advice and a personal experience from start to finish.
A Team Built Around Experience, Passion And Trust
At KLS Automotive, we believe buying a car should be an enjoyable and straightforward experience. As an independent dealership, you'll always deal directly with people who genuinely care about helping you make the right decision.
Every member of our team brings their own experience, knowledge and personality to the business. Together, we work towards one shared goal: providing quality vehicles, outstanding customer service and a dealership experience that's built on trust rather than pressure.
Meet The People Behind KLS Automotive
Che Lee-Cummins | Founder & Director
KLS Automotive was founded by Che Lee-Cummins, who has over 10 years of hands-on experience in the motor trade and more than 15 years working in sales.
A lifelong car and motorcycle enthusiast, Che established KLS Automotive with a clear vision: to create an independent dealership where customers are treated as people, not numbers. After working within dealership partnerships, he wanted the freedom to build a business based on honesty, quality and genuine customer care.
Che is passionate about helping people find the right vehicle, whether that's a reliable first car, a practical family vehicle or an affordable premium model. He oversees every aspect of the dealership, from sourcing quality stock to ensuring customers receive the highest level of service.
Outside of work, Che enjoys bodybuilding, keeping fit and gaming. His ambition is to grow KLS Automotive into one of the South West's leading independent dealerships for both standard and performance vehicles over the coming years.
Aaron | Company Buyer & Trade Sales Specialist
Aaron is responsible for sourcing quality vehicles and managing trade sales at KLS Automotive.
Before joining the motor trade, he built valuable experience working in construction, logistics and hands-on technical roles. This practical background gives him an excellent understanding of vehicle condition, value and what makes a quality used car.
Working alongside Che, Aaron carefully selects vehicles that meet the dealership's high standards before they ever reach the forecourt. His focus is on finding vehicles that represent excellent value, have been well cared for and offer customers long-term reliability.
Outside the dealership, Aaron enjoys travelling, staying fit and spending as much time as possible with his family.
Hannah | Administration & Website Management
Hannah plays a vital role in keeping KLS Automotive running smoothly behind the scenes.
With a background in sales and customer retention, she brings excellent organisational and administrative skills to the business. Hannah manages invoicing, record keeping and website administration while supporting the day-to-day operations that help deliver a seamless experience for every customer.
Although much of her work happens behind the scenes, her attention to detail helps ensure everything runs efficiently from your first enquiry through to collecting your new vehicle.
More Than Just Selling Cars
At KLS Automotive, we believe buying a used car should never feel rushed or impersonal.
That's why every member of our team is committed to providing honest advice, clear communication and genuine support throughout your journey. We take the time to understand what you're looking for, answer your questions and help you make a decision that's right for you.
Whether you're visiting us to browse our latest stock, discuss a part exchange or source a specific vehicle, you'll always receive the same friendly and professional service.
What We Bring To Every Customer
Every customer who visits KLS Automotive benefits from our shared commitment to quality and customer care.
Our approach includes:
We believe these standards are what set us apart and help build long-term relationships with our customers across Trowbridge and the surrounding Wiltshire area.
United By A Passion For Cars
Cars are more than just a job for us. They're a genuine passion.
From sourcing exciting new stock and preparing vehicles to helping customers drive away in a car they'll enjoy for years to come, we take pride in every stage of the process.
As an independent dealership, we're able to focus on quality rather than volume. Every vehicle is carefully considered before joining our forecourt, and every customer receives the same personal attention regardless of their budget.
That passion, combined with years of industry experience, allows us to provide a buying experience that's built around trust, expertise and long-term customer satisfaction.
Why Customers Choose KLS Automotive
Customers choose KLS Automotive because they want more than just a place to buy a used car.
They choose us because we offer:
We're proud of the reputation we're building and remain committed to providing the same level of service to every customer who walks through our doors.
Frequently Asked Questions
Who Will I Deal With When I Visit KLS Automotive? +
Can Someone Help Me Choose The Right Car? +
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What Makes KLS Automotive Different From Larger Dealerships? +
Visit The Team At KLS Automotive
Whether you're searching for your next used car, looking to trade in your current vehicle or simply want honest advice from a friendly independent dealership, we'd love to welcome you to KLS Automotive.
Visit us at our dealership in Trowbridge, explore our latest stock and meet the team that's passionate about helping customers enjoy a straightforward, honest and enjoyable car-buying experience.